Speech writing

Leadership, messaging, and presence come together in speech writing. Finessed with a nuanced narrative and a strategic structure, a well written and delivered speech hits hard.

Writers Who's Guide to Writing a Great Speech

Writing a great speech requires you to build rapid rapport with your audience, incorporate linguistic tools that pique the crowd's interest and craft clear messaging that cuts through.

If there's one thing that distinguishes inspiring leaders from the average Joe, it's their ability to deliver a potent and persuasive speech. Whether you're addressing your team, presenting to investors, or delivering a keynote address, a great corporate speech can galvanize your audience to take action.

But creating an exceptional corporate speech is no easy feat. It takes meticulous planning, deliberate preparation, and an intimate understanding of your audience. In this article, we'll guide you through the steps to crafting a captivating corporate speech that leaves a lasting impression.

Step 1: Know Your Audience

Before putting pen to paper, it's crucial to understand your audience. Who are they? What drives them? What are their pain points and aspirations?

Research your audience to uncover what matters most to them. This will help you tailor your speech to their specific needs and interests, making it more relevant and engaging.

Step 2: Define Your Core Message

Your speech must have a clear and compelling message that resonates with your audience. Start by defining your core message and ensuring it aligns with your audience's goals and needs.

Your core message should be concise, memorable, and easy to comprehend. It should also be actionable, inspiring your audience to take action or shift their mindset.

Step 3: Construct a Compelling Narrative

Great speeches are more than a laundry list of facts and figures. They're stories that captivate your audience and inspire them to action.

Craft a captivating story that supports your core message and resonates with your audience. Use vivid examples and anecdotes to illustrate your points and make your speech more relatable and memorable.

Step 4: Practice, Practice, Practice

Once you've written your speech, it's time to rehearse. Practice in front of a mirror or with a trusted colleague to refine your delivery and ensure your message is clear and compelling.

Record yourself delivering your speech and review it to identify areas for improvement. Pay attention to your body language, tone of voice, and pacing, and adjust as needed.

Step 5: Engage Your Audience

Delivering an excellent speech requires more than just reciting words on a page. It's about engaging your audience and establishing a connection with them.

Use eye contact, gestures, and body language to connect with your audience and build rapport. Encourage participation and ask questions to keep your audience engaged and invested.

Step 6: Be Authentic

Lastly, it's essential to be authentic when delivering your speech. Be true to yourself and your message, and don't try to be someone you're not.

Your audience will respond to authenticity and honesty, so don't be afraid to show vulnerability and emotion when appropriate. This will help establish trust and credibility with your audience and make your speech more impactful.

Leverage these linguistic aids

Unleashing the power of some simple structures and styles will make your speeches more memorable.

Delivering a great speech is more than just conveying information. It's about captivating your audience, inspiring them to take action, and leaving a lasting impression. One way to achieve this is by incorporating linguistic tools into your speeches.

Linguistic tools are techniques that leverage language to enhance the impact of your message. By using these tools, you can create a more memorable, engaging, and persuasive speech. Here are some linguistic tools to consider incorporating into your next speech:


Alliteration is the repetition of the same sound at the beginning of adjacent words. For example, "Peter Piper picked a peck of pickled peppers." Alliteration creates a rhythmic, musical quality to your speech that can make it more memorable and engaging.

Listing in Threes

Listing in threes is the practice of grouping items in threes. For example, "Life, liberty, and the pursuit of happiness." Listing in threes is a powerful technique that can help you organize your speech and make it more memorable. Studies have shown that the human brain is wired to remember information in threes, making this technique particularly effective.

Metaphors and Analogies

Metaphors and analogies are powerful linguistic tools that can help you illustrate complex concepts and make them more accessible to your audience. A metaphor is a figure of speech that compares two unlike things, while an analogy is a comparison between two things for the purpose of explanation. By using metaphors and analogies, you can help your audience visualize your message and make it more memorable.


Repetition is the practice of repeating words, phrases, or ideas throughout your speech. Repetition can help reinforce your message and make it more memorable. For example, "I have a dream" is a famous example of repetition from Martin Luther King Jr.'s speech.


Rhyme is the repetition of sounds at the end of words. Like alliteration, rhyme creates a musical quality to your speech that can make it more memorable and engaging. For example, "I have promises to keep, and miles to go before I sleep" from Robert Frost's poem "Stopping by Woods on a Snowy Evening."


Keywording is the practice of identifying keywords or phrases that are essential to your message and emphasising them throughout your speech. By highlighting these keywords, you can make your message more memorable and impactful. Keywording can also help you recall your speech more easily, allowing you to deliver it more naturally and confidently.

Incorporating the above linguistic tools into your speeches can take them from good to great. However, it's important to use these tools judiciously and not overuse them. Too much alliteration or rhyme, for example, can become distracting and detract from your message.

By using linguistic tools, you can create a more memorable and impactful speech. Whether it's alliteration, listing in threes, metaphors and analogies, repetition, rhyme, or keywording, these tools can help you deliver a speech that captivates your audience, inspires action, and leaves a lasting impression.

Crafting a captivating corporate speech takes time and effort, but the payoff is worth it. A great speech can inspire and motivate your audience, drive business results, and position you as a thought leader in your field.

If you feel overwhelmed by the process, remember that you can always outsource your speechwriting to a professional speechwriter. At Writers Who, our team of expert writers can help you create a compelling and persuasive speech that resonates with your audience.

So, what are you waiting for? Start crafting your next captivating corporate speech today.

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