About Writers Who

Writers Who write on behalf of CEOs, government entities, and industry leaders about a vast array of specialist subjects such as cybersecurity, commercial real estate, agriculture, refinancing, and regulatory reforms.

Writers Who have been responsible for crafting hundreds of persuasive editorials, tonnes of strategic marketing copy, plenty of press releases, bucket loads of bios, swags of social media captions, as well as download-worthy white papers, actionable communications plans and savvy strategic reviews.

The reality for many modern organisations is that they don't have the bandwidth or skillset to turn ideas, announcements, and issues management into completed, deployed, and measured content. That's where Writers Who steps in. Writers Who are an extension of your marketing team, and our success is when you feel like the words fell right out of your brain and onto the page Writers Who wrote.

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The Writers Who way

Initial brainstorm and briefing
Tone of voice discovery
Interviews with experts
Research on the topic
First draft within 14 days
Edits by our team
Edits by your team

Who we write for

In the property sector, Writers Who’s clients include Harcourts, Sotheby's, Knight Frank, Coronis, three leading Ray White agencies (Lower North Shore, New Farm and Double Bay), independent agencies like JT Allen Real Estate and Biller Property in Double Bay, Belroy Property in Parramatta, Hudson McHugh in Sydney's inner west, buyers agency Suburbanite and Goldman Bros, as well industry participants like Vantage Strata, Clarendon Homes and Domaine Homes.

In the finance sector, Writers Who produce content for Pengana Capital, Loan Market, Insync Funds Management, Wealth Market, Sydney Wyde Mortgage Managers, Better Financial Tomorrow, and Cordis, producing thought-leadership articles, newsletters to investors and educational materials.

In the agricultural and rural space, Writers Who write for Australian Wool Innovation, Australian Lot Feeders Association, Agricultural Shows Australia, AuctionsPlus, Rural Aid, FarmBot,  AgriFutures, EvokeAg, Royal Agricultural Society of Victoria and numerous stock and station agents like Ray White Rural Tamworth, Tumbarumba, Canberra and Yass.

Clients in other industries include exclusive Barangaroo restaurant 12 Micron, Brisbane branding agency DAIS and Sydney media agency CASA Media Group, the Richmond Club in the Hawkesbury region, manufacturer Spitwater, cybersecurity specialists Danet Technology, advisory firm White & Partners, interior designers Spruce Interiors, insurer Redicova, recruitment firms Talent Butler and Roussos, mentor Michael Finger, business broker Growth Focus, and developer Fortis.

Learn more about our full service portfolio


What Writers Who do

Writers Who uncover the essence of what makes your business special, and find creative ways to attract an audience. Writers Who ask the right questions, research broad perspectives, and find curious ways to deliver traditional concepts. Writers Who turn web visitors into clients, email recipients into devotees and expertise into thought-provoking, comment-instigating conversations.

Of course, you could write for your own business but is that your forte? Is it the best use of your time: ideating, researching, writing, editing and proofing? Repurposing content for a multitude of mediums to achieve maximum traction? Are you both an expert in your subject-matter area and a creative? Do you have a solid grasp of social media communications practices and SEO? If so, kudos. If not, we’ve got you covered.

If you want your business to establish and maintain a competitive edge, this is where we come in. Together, we build your “tone of voice” and a “content matrix” to deliver commercial outcomes creatively and consistently, with high quality content.  

How the Writers Who system works

Writers Who are wizards with words and numpties with numbers. Subsequently, the way Writers Who charge is very transparent. Writers Who charge a per word rate which includes all preparation, interviews, meetings, research, collation of content, transcriptions and one round of edits. The minimum engagement requirement is 2000 words. How you make up those 2000 words is up to you, it could be two press releases + an eBook; or it could be some website copy + a white paper; or it could be an entire annual report (which is going to be a quite bit more than 2000 words, but you get the picture) or a series of feature articles.

You're not locked into any retainers or contracts. You simply tell us before the start of the month that you have some work you'd like us to handle, we take the brief and get to work.

Meet our Editor-in-Chief

I'm Lyndsey, a professional writer for over a decade. My early days were spent as a cadet journalist reporting solo for a weekly rural newspaper, ten years later I was filing dollar-sensitive ASX announcements for not one, not two but three listed entities. In between I’ve produced thousands of press releases, crafted hundreds of topical newsletters, ghostwritten for leading industry figures, composed launch speeches, compiled research reports, scripted video narratives, formulated website copy, written courses, drafted annual reports, and crafted case studies.

From complex concepts to simple advice; the process can involve interviewing, researching, editing or refreshing materials to produce effective and engaging expressions of your business.

I’ve ghost written for multinational CEOs, achieved press in every major media outlet in Australia, and delivered highly sensitive news to the right audiences tactfully.

If you're struggling to find the discipline to get content delivered, or the quality of dialogue required to represent your business, engaging a writer or team of writers with a portfolio of proven prose might be the solution for you.

Let the Writers Who team write for you.

Meet our Senior Journalist, Lucy Kirk

I’m Lucy, and leaving lasting impressions with thoughtful and elegantly crafted content is my forté. As a writer with Writers Who, I work diligently to turn ideas into fluent, cohesive written content that stands out from the crowd. 

Having studied journalism at the University of Technology Sydney and immediately transferring my new-found knowledge into local rural platforms including the Condobolin Argus and the Western Plains App, I developed a passion and appreciation for telling the stories of those on the land and the issues affecting them. I’ve also spent time in various marketing roles, writing SEO-sensitive blogs, social media and website content for both large businesses and small startups to help them attract the right customers at the right time. 

But it was Writers Who who inevitably stole my heart. In such a short time, I’ve developed such a diverse portfolio; from persuasive property copy to linguistic thought leadership, and from honey bees to Herefords, I’ve written on the A-Z of agriculture. I’ve also handled brand redevelopments for large not-for-profits and have spent hundreds of hours picking the brains of elite researchers, scientists and industry experts for the next big news feature. 

What motivates me is the satisfaction our clients find when they uncover their disorganised ideas, once trapped on the tip of their tongue, now elegantly transformed into thought-provoking written content. It is our clients and their unique identities and requirements that keep me motivated to produce inimitable copy time and time again.

Meet our Communications Director, Samantha Munro

I’m Sam, a communications and PR professional with over a decade of experience in the agricultural and regional space. I've built a colourful career based on my down-to-earth and easy going approach to the jobs at hand. Plain speak is my speciality, and I'm adept at creating compelling content that tells readers what they need to know.

Being regionally based, my work is relevant to my surroundings and speaks to the big issues of the day. I’m well versed in sustainability, ag policy, agtech, agribusiness, workforce, R&D and women in ag (I’ve also dabbled in fashion and circularity).

I’ve worked with politicians, CEO’s, government agencies, boards, farmers, corporates, small business, startups and students to tell stories and craft meaningful messages that get straight to the point.

Across this mix I've written annual reports, punchy press releases, revamped websites, penned long and short form content, pitched and published in media and industry publications and more. I thrive on variety and enjoy delivering creative multi-channel content that gets maximum mileage.

Meet our Director of Content Deployment, Shaena Jones

I’m Shaena, making sure fabulous content doesn’t just gather dust is my passion. After the writing team write captivating content for your brand, it’s my role to ensure that your audience sees it, engages with it, and loves it.

I've honed my skills across a range of industries, from international real estate brands to impactful nonprofits. Whether it's devising communication strategies, boosting internal engagement, or orchestrating integrated marketing campaigns, I've navigated it all with finesse.

You'll find me to be pragmatic and unflappable.  And when it comes to logistics and scheduling, well, let's just say I thrive on the challenge.   Whether it be delivering campaigns, juggling deadlines, or coordinating stakeholders I like to make sure everything runs like a well-oiled machine.

In a world drowning in noise, I help cut through the clutter, ensuring your message shines through loud and clear. From delivering client communication and promoting social media engagement, I've got you covered.  Hand me a brief, and consider it done.

Tell us about your writing needs

Get in touch

Book in for a quick chat

Book now