Writers Who have written on behalf of CEOs, entrepreneurs and industry leaders about a vast array of specialist subjects like cybersecurity, commercial real estate, agriculture, refinancing, and regulatory reforms.
Writers Who have been responsible for crafting hundreds of persuasive editorials, tonnes of marketing copy, plenty of press releases, bucket loads of bios, swags of social media captions, as well as download-worthy white papers, actionable communications plans and savvy strategic reviews.
As you know, the reality for modern businesses is that they often don't have the bandwidth or skillset to turn their ideas into completed content. That's where Writers Who steps in. Writers Who are an extension of your marketing team, and our success is when you feel like the words fell right out of your brain and onto the page Writers Who wrote.
In the property sector, Writers Who’s clients include Harcourts, Sotheby's, Knight Frank, Coronis, three leading Ray White agencies (Lower North Shore, New Farm and Double Bay), independent agencies like JT Allen Real Estate and Biller Property in Double Bay, Belroy Property in Parramatta, Hudson McHugh in Sydney's inner west, buyers agency Suburbanite and Goldman Bros, as well industry participants like Vantage Strata, Clarendon Homes and Domaine Homes.
In the finance sector, Writers Who produce content for Pengana Capital, Loan Market, Insync Funds Management, Wealth Market, Sydney Wyde Mortgage Managers, Better Financial Tomorrow, and Cordis, producing thought-leadership articles, newsletters to investors and educational materials.
In the agricultural and rural space, Writers Who write for Australian Wool Innovation, Australian Lot Feeders Association, Agricultural Shows Australia, AuctionsPlus, Rural Aid, FarmBot, AgriFutures, EvokeAg, Royal Agricultural Society of Victoria and numerous stock and station agents like Ray White Rural Tamworth, Tumbarumba, Canberra and Yass.
Clients in other industries include exclusive Barangaroo restaurant 12 Micron, Brisbane branding agency DAIS and Sydney media agency CASA Media Group, the Richmond Club in the Hawkesbury region, manufacturer Spitwater, cybersecurity specialists Danet Technology, advisory firm White & Partners, interior designers Spruce Interiors, insurer Redicova, recruitment firms Talent Butler and Roussos, mentor Michael Finger, business broker Growth Focus, and developer Fortis.
Writers Who uncover the essence of what makes your business special, and find creative ways to attract an audience. Writers Who ask the right questions, research broad perspectives, and find curious ways to deliver traditional concepts. Writers Who turn web visitors into clients, email recipients into devotees and expertise into thought-provoking, comment-instigating conversations.
Of course, you could write for your own business but is that your forte? Is it the best use of your time: ideating, researching, writing, editing and proofing? Repurposing content for a multitude of mediums to achieve maximum traction? Are you both an expert in your subject-matter area and a creative? Do you have a solid grasp of social media communications practices and SEO? If so, kudos. If not, we’ve got you covered.
If you want your business to establish and maintain a competitive edge, this is where we come in. Together, we build your “tone of voice” and a “content matrix” to deliver commercial outcomes creatively and consistently, with high quality content.
Writers Who are wizards with words and numpties with numbers. Subsequently, the way Writers Who charge is very transparent. Writers Who charge a per word rate which includes all preparation, interviews, meetings, research, collation of content, transcriptions and one round of edits. The minimum engagement requirement is 2000 words. How you make up those 2000 words is up to you, it could be two press releases + an eBook; or it could be some website copy + a white paper; or it could be an entire annual report (which is going to be a quite bit more than 2000 words, but you get the picture) or a series of feature articles.
You're not locked into any retainers or contracts. You simply tell us before the start of the month that you have some work you'd like us to handle, we take the brief and get to work.
I'm Lyndsey, a professional writer for over a decade. My early days were spent as a cadet journalist reporting solo for a weekly rural newspaper, ten years later I was filing dollar-sensitive ASX announcements for not one, not two but three listed entities. In between I’ve produced thousands of press releases, crafted hundreds of topical newsletters, ghostwritten for leading industry figures, composed launch speeches, compiled research reports, scripted video narratives, formulated website copy, written courses, drafted annual reports, and crafted case studies.
From complex concepts to simple advice; the process can involve interviewing, researching, editing or refreshing materials to produce effective and engaging expressions of your business.
I’ve ghost written for multinational CEOs, achieved press in every major media outlet in Australia, and delivered highly sensitive news to the right audiences tactfully.
If you're struggling to find the discipline to get content delivered, or the quality of dialogue required to represent your business, engaging a writer or team of writers with a portfolio of proven prose might be the solution for you.
Let the Writers Who team write for you.
I’m Nicolette and turning great conversations into glorious content is the joyous job I’ve undertaken for over ten years.
Having studied journalism at the University of Queensland, sub editing at Charles Sturt University, and postgraduate journalism at the University of Deakin, my byline has appeared thousands of times in over 10 mastheads.
Perhaps my country upbringing led me to find joy in connecting, conversing and capturing stories. Raised in a tiny town on the NSW Mid North Coast, followed by wonderful experiences on remote cattle and sheep stations near Camerons Corner, then in the Gulf of Carpentaria, I’ve always enjoyed conversations over a cuppa with people from all walks of life.
From hard news to heartfelt speeches, thought-leadership to annual reports; I’ve covered it all. Working across mastheads including The Land, South Coast Register, Illawarra Mercury, Cowra Guardian, Milton Ulladulla Times and others, I’ve reported on regional issues like the closures of critical health facilities and the impact of devastating bushfires.
Today, with Writers Who, I ghostwrite for peak bodies and lobby groups, agricultural entities, property businesses, not-for-profits and government agencies. Everytime I call to interview a researcher, a CEO, a farmer or a project lead, I find privilege in being the person entrusted to share their experiences, insights and opinions.
