The reality for many agricultural and rural organisations is that they don't have the bandwidth or skillset to turn ideas, announcements, and issues management into completed, deployed, and measured content.
That's where Writers Who steps in.
We're an extension of your marketing team, and our success is when you feel like the words fell right out of your brain and onto the page we wrote.
Writers Who uncovers the essence of what makes your agribusiness or rural organisation special, and finds creative ways to attract your target audience.
We ask the right questions, research primary producers' perspectives, pitch your stories to agricultural media, film on-farm case studies, manage your social channels, build targeted databases, and deliver your message strategically across multiple platforms.
We turn website visitors into clients, email recipients into devotees, event attendees into advocates, and your expertise into thought-provoking, comment-instigating conversations across agricultural and rural networks.
In the agricultural and rural space, Writers Who has worked with: Australian Wool Innovation, AgriFutures Australia, Agricultural Shows Australia, AgForce, Australian Lot Feeders' Association, Australian Wagyu Association, Australian Eggs, Beef Australia Limited, Droughtmaster Australia, AuctionsPlus, Royal Agricultural Society of NSW, Royal Canberra Show, Melbourne Royal, Tasmanian Agricultural Shows, AgShows NSW, Queensland Shows, Show Horse Council of Australasia, EvokeAg, Australian Centre for Regional Events, Vytelle, Foods Connected, The Connection Table, MagrowTec, Andrews Meat Industries, Bindaree Food Group, Harvest Road Group, Paraway Pastoral Company, Wilmot Cattle Company, Women of Lot Feeding, Meat Business Women, Australian Rural Leadership Foundation, McGrath Rural, Ray White Rural, Knight Frank, CBRE Agribusiness, Bayleys Country (NZ), Hart Rural Agencies, Colin Say & Co, FarmBot, Spitwater, Spend with us, Rural Aid, Sydney Markets Limited, Upper Hunter Beef Bonanza, Fair Futures, Reins to Resilience, Redicova, Australian Local Government Association, Central Highlands Development Corporation, Central Coast Council, MidCoast Council, Warren Shire Council, Hawkesbury Living, and the Department of Agriculture.
Writers Who uncovers the essence of what makes your agribusiness or rural organisation special, and finds creative ways to attract your target audience. We ask the right questions, research primary producers' perspectives, and find compelling ways to deliver your message to the agricultural and rural sector. We turn website visitors into clients, email recipients into devotees, and your expertise into thought-provoking, comment-instigating conversations across agricultural and rural networks.
Of course, you could handle content creation in-house, but is that the best use of your team's time and expertise? Ideating agriculture-specific content strategies, building targeted industry databases, pitching to agricultural and rural media, filming on-farm case studies, managing social channels, and repurposing content across platforms requires both agricultural knowledge and communications expertise. Are you both an expert in your field and a creative content specialist? Do you have solid grasp of social media practices, public relations contacts in agricultural and rural sectors, and the agricultural and rural media landscape? If so, kudos. If not, we've got you covered.
If you want your agribusiness or rural organisation to establish and maintain competitive edge, this is where we come in. Together, we build your tone of voice and content matrix to deliver commercial outcomes creatively and consistently, with high-quality content that resonates with primary producers and the broader rural ecosystem.
We like to keep things uncomplicated here. That's why we offer three clear ways to work with Writers Who in 2026:
1. Chief Marketing Officer package - hand over the reins to an outsourced CMO and marketing team who devise strategy and execute everything from media relations to social media, content creation to video production, database development to event attendance. Billed monthly for either a 3-month sprint or 12-month commitment.
2. Word Bank Membership - expertly crafted copy on tap. Access to 12,000 yet-to-be-penned words for your next company magazine, email campaign, speech, annual report, thought leadership series, report, article, social media campaign, press release, internal communication or any mix of written pieces. You use the word count at your discretion over a 12-month period. Billed monthly for a 12-month commitment.
3. Emcees and professional speakers - project-based engagement for events requiring experienced presenters who ensure seamless delivery. Available year-round across every state and territory in Australia.
I'm Lyndsey, and I've spent a decade building Writers Who into a team of 14 specialist agricultural and rural communicators who deliver strategic marketing outcomes for agribusinesses and rural organisations across Australia.
My career began as a cadet journalist reporting solo for a weekly rural newspaper. Ten years later, I was filing dollar-sensitive ASX announcements for three listed entities. Along the way, I've pitched stories that landed coverage in every major Australian media outlet, ghostwritten for multinational CEOs in the agricultural sector, emceed events from intimate boardrooms to audiences of 1.2 million, and handled highly sensitive communications with tact and precision.
Today, Writers Who operates as an outsourced marketing department for agricultural and rural organisations who need more than just words on a page. We devise content strategies, manage media relations, build targeted databases, create video content, handle social media, develop thought leadership campaigns, and deliver monthly reporting - all with genuine agricultural credibility because our team lives and breathes the rural sector.
If you're struggling to turn ideas and announcements into completed, deployed, and measured content - or if your internal team is stretched thin managing marketing alongside their core expertise - we become your marketing team. Whether you need a full CMO package, expert writers on tap through our Word Bank Membership, or an experienced presenter for your next event, we've got you covered.
I’m Lucy, and leaving lasting impressions with thoughtful and elegantly crafted content is my forté. As a writer with Writers Who, I work diligently to turn ideas into fluent, cohesive written content that stands out from the crowd.
Having studied journalism at the University of Technology Sydney and immediately transferring my new-found knowledge into local rural platforms including the Condobolin Argus and the Western Plains App, I developed a passion and appreciation for telling the stories of those on the land and the issues affecting them. I’ve also spent time in various marketing roles, writing SEO-sensitive blogs, social media and website content for both large businesses and small startups to help them attract the right customers at the right time.
But it was Writers Who who inevitably stole my heart. In such a short time, I’ve developed such a diverse portfolio; from persuasive property copy to linguistic thought leadership, and from honey bees to Herefords, I’ve written on the A-Z of agriculture. I’ve also handled brand redevelopments for large not-for-profits and have spent hundreds of hours picking the brains of elite researchers, scientists and industry experts for the next big news feature.
What motivates me is the satisfaction our clients find when they uncover their disorganised ideas, once trapped on the tip of their tongue, now elegantly transformed into thought-provoking written content. It is our clients and their unique identities and requirements that keep me motivated to produce inimitable copy time and time again.
I'm Emma, and storytelling, whether written, spoken, or on screen, is at the heart of everything I do. With a Bachelor of English Literature from the University of Queensland and a Masters in Music from the Queensland Conservatorium, I bring an equal measure of creativity and analytical thinking to every project.
As a journalist and content creator with Writers Who, I produce engaging written articles and compelling video interviews for clients across the agricultural sector, from beef to cropping, sheep to ag tech.
Having grown up immersed in both the equine and beef industries, I pair firsthand understanding of rural life with the on-camera polish and interviewing know-how that comes from years as an emcee and presenter, announcing at everything from gala dinners and machinery conferences to major royal shows including the Sydney Royal Easter Show and the Royal Adelaide Show.
I also travel extensively, visiting clients' top customers on-property to capture authentic testimonial content that brings the dust, grit, and heart of rural industry to life. Hand me a microphone, a camera, or a brief: I'm equally at home with all three.
I’m Shaena, making sure fabulous content doesn’t just gather dust is my passion. After the writing team write captivating content for your brand, it’s my role to ensure that your audience sees it, engages with it, and loves it.
I've honed my skills across a range of industries, from international real estate brands to impactful nonprofits. Whether it's devising communication strategies, boosting internal engagement, or orchestrating integrated marketing campaigns, I've navigated it all with finesse.
You'll find me to be pragmatic and unflappable. And when it comes to logistics and scheduling, well, let's just say I thrive on the challenge. Whether it be delivering campaigns, juggling deadlines, or coordinating stakeholders I like to make sure everything runs like a well-oiled machine.
In a world drowning in noise, I help cut through the clutter, ensuring your message shines through loud and clear. From delivering client communication and promoting social media engagement, I've got you covered. Hand me a brief, and consider it done.
