Hand over the reins. Your most cohesive, creative and compelling year in marketing. For significantly less than the cost of one senior marketer, Writers Who gives you a seasoned chief marketing officer to devise strategy and oversee execution — plus a social media manager, PR manager, several thought-leadership writers, a video content team, an email marketing strategist, and a database dynamo.
For significantly less than the cost of one senior marketer, Writers Who gives you a seasoned chief marketing officer to devise strategy and oversee execution — plus a social media manager, PR manager, several thought-leadership writers, a video content team, an email marketing strategist, and a database dynamo.
Most agribusiness or rural organisations know they need to show up better in market. The challenge is rarely the desire — it's the bandwidth, the expertise, and the time to do it well and do it consistently.
The Outsourced Chief Marketing Officer and team package gives you a complete marketing function without the overhead of building one. For significantly less than the cost of one senior marketer, you get a seasoned chief marketing officer to devise your strategy and oversee execution, plus a social media manager, PR manager, several thought-leadership writers, a video content team, an email marketing strategist, and a database dynamo — all skilled and highly experienced agricultural journalists, rural communicators, and regional content creators, mostly working from their farms.
We handle everything. You stay focused on running your business. 12-month commitment or 3-month sprint. Includes onboarding, strategy, monthly WIP meetings and quarterly reporting.
What we do for you every month
Strategy and oversight | A dedicated outsourced chief marketing officer sets your direction, builds your content matrix and keeps every moving part aligned. Monthly WIP meetings and quarterly reporting keep you across results without being buried in the detail.
Public relations | We pitch your stories to the journalists, publications and podcasts your clients actually read. We develop your media list, write your press releases and keep your brand front-of-mind in the right places.
Longform content | Client case studies, technical stories, op-eds — 33 pieces of content per year proving your core messages to the people who matter. Written, published and repurposed across your channels.
Social media | Carefully created conversations on your primary channel — a minimum of 220 posts per year — with outreach engagements and monthly analytics. We absorb your brand guidelines, build your content matrix and keep showing up consistently on your behalf.
E-newsletters | Copy, design and send. We handle every newsletter end-to-end, including platform setup, CRM loading and performance data so you know what's landing.
Video creation | Vox pops, staff videos and client case studies. Shot on mobile, edited and published. No production crew required.
Lead generation | We build your database, write your outreach scripts and execute prospect outreach via digital channels every month. Systematic, measurable and done for you.
Written communications | Speeches, presentations, brochure copy, website reviews — the ad hoc writing requirements that keep your brand consistent across every touchpoint.
Emcee and speaker services | Lyndsey Douglas or one of our Speakers Who team available to emcee or present at your events as required.
What our clients say
"Writers Who wasted no time building highly targeted databases, executing outreach campaigns, conceptualising provocative editorials, and colourful social content that expanded our reach. They finessed our foundational marketing assets and embedded our core message across multiple channels with the strategic oversight and execution capability of an entire marketing department."
— The Connection Table
"Writers Who have done an amazing job handling all of the marcomms and social media for Vytelle Australia for the last 18 months. Lyndsey and her team have worked tirelessly to learn the Vytelle business and offerings and our customers and their needs. The Writers Who team share the same values and culture as us and soon became part of Team Vytelle. I highly recommend not just the quality of work from Writers Who, but also the genuine ownership they take on achieving shared success and growing the profile of our business. Such has been the effect of Lyndsey’s team, the media presence of Vytelle is now the envy of our competitors and stakeholders alike."
— Vytelle
"I've been in the company for six years and I know how tough it can be to keep things creative and engaging in our space. That's why these results are such a big deal. We haven't spent a dollar on ads and the reach and impact of your content is explosive. Writers Who have been doing incredible work and the results are there."
— MagrowTec
What's not included
Writers Who does not specialise in graphic design, grant writing, paid social media advertising or web development. Advertising placement costs (for example, sponsored articles in Beef Central or Queensland Country Life) are additional to the monthly retainer.
